It’s officially the age of social media. Memes, news, and even a tweeting President; people are relying on social media like never before. But what does this mean for businesses? Aside from the funny cat videos and daily news, are consumers looking to their brands on social channels?
As it turns out, consumer expectations for companies on social media have never been higher! Just check out some of these stats:
-67% of customers now go to social media for customer service.
-57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online.
-53% of Americans who follow brands on social are more likely to be loyal to those brands.
‘Wait,’ you say, ‘I’m a B2B company! Social Media doesn’t help us!’ Not so fast…
-55% of B2B buyers say they search for product/vendor information on social media
-84% of CEOs and VPs say they use social media to help make purchasing decisions.
Social media is not a luxury anymore, but a necessity for a brand to continue to move forward. At NexGen Agency, we have a dedicated marketing team who is ready to jump in and help your business maximize their social media potential. We provide a wide range of services from customer support via social media, to content creation, to real-time social monitoring.
Interested? Contact us today for a free quote!